About Us
Welcome to Iloa - Wellbeing.
At Iloa – Wellbeing (trading under NovaTri Group Ltd), our mission is to help people create relaxing, wellness-focused spaces at home through high-quality, UK-made wellbeing products — including saunas, hot tubs, ice baths, and accessories.
Iloa is an authorised UK retailer/reseller; products are manufactured by our partners and shipped directly from their facilities. We carefully select our suppliers based on quality, sustainability, and customer satisfaction. By partnering directly with trusted UK manufacturers, we’re able to offer premium wellness solutions while maintaining fair prices and reliable delivery across the UK.
Our Story
Iloa – Wellbeing was born from a simple idea: that true relaxation and restoration should be accessible within the comfort of home. Inspired by the Finnish tradition of sauna culture and a personal passion for wellness, we set out to create a business that helps people in the UK reclaim balance in their busy lives. Starting out wasn’t without challenges— from carefully selecting trusted UK manufacturers to ensuring the products we feature meet high standards of safety, quality, and sustainability, we’ve focused on curating only saunas we’d be proud to have in our own homes. Our role is to connect customers with reliable makers who share our values of authenticity and craftsmanship. What continues to motivate us is hearing how these home saunas become part of people’s daily wellness routines — supporting body and mind, and creating spaces of calm in the midst of modern living.
Our Vision
At Iloa, our vision is to transform everyday homes into sanctuaries of health and relaxation. We believe that luxury and self-care shouldn’t be reserved for spas or retreats but should be part of daily life. That’s why we partner with trusted UK sauna manufacturers who share our values of quality, sustainability, and craftsmanship. Through these collaborations, we make it simple for customers to bring authentic, restorative sauna experiences into their own homes. Guided by our commitment to transparency, wellbeing, and care for both people and the planet, we aim to help our customers find balance, reduce stress, and reconnect with themselves — all within the comfort of home.
Why Choose Us
Choosing Iloa means choosing trusted products, honest service, and a team that puts your wellbeing first. We carefully select saunas made by reputable UK manufacturers known for their safety, durability, and attention to detail — ensuring every model meets high standards of performance and design. Our role is to connect you with these outstanding makers while providing clear guidance, responsive support, and a smooth buying experience from order to delivery.
We’re more than just a sauna retailer; we’re a dedicated partner in your wellbeing journey. Based in the Midlands, we proudly serve customers across the UK through our reliable network of manufacturing and courier partners. Every order, every question, and every interaction is an opportunity for us to demonstrate our commitment to excellence, authenticity, and care.
Connect With Us
We thank you for your interest in iloa.co.uk and invite you to explore our range. If you have any questions or need assistance, don't hesitate to reach out through our Contact Us Page